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Nikon puts beach safety first by supporting SLS

02 May, 2011 | My Nikon Life | Comments


Following a busy summer on Australia’s beaches, with surf lifesavers performing 4,605 individual rescues, Nikon has put beach safety first by supporting Surf Life Saving (SLS). To date, we’ve contributed over $500,000 to Surf Life Saving. This contribution includes the donation of high-tech waterproof binoculars to every surf life saving club and state head office in Australia. The donation of the binoculars, worth over $175,000, will ensure all clubs are now equipped with an unsurpassed level of water and beach safety.

The state-of-the-art Nikon 7×50 CF WP marine binoculars are currently being distributed to a total of 314 local clubs and state head offices across Australia. Filled with nitrogen gas and sealed with O-rings that make them ideal for rugged nautical applications, the 7x zoom waterproof binoculars are a permanent donation to Surf Life Saving (SLS).

Nikon has also announced a contribution of $300,000 to SLS, to assist in the delivery of public education programs and the provision of vital rescue equipment across the country.


Photo by Nikon Ambassador Mark Watson

For every purchase of the Nikon D3100, from its launch in September 2010 to the end of summer, we’ve donated $30 to SLS. The proceeds will be used for various SLS projects including water safety education programs, maintaining rescue gear and purchasing first aid equipment.

The $300,000 donation is the latest demonstration of Nikon’s partnership with SLS, a hugely iconic organisation and the largest national volunteer movement of its kind. This donation follows a series of initiatives including a national photography competition that built awareness of SLS’s campaign for all Australian’s to give, get involved and be safe.


Photo by Nikon Ambassador Mark Watson

“The figures just in reinforce the importance of our volunteer surf lifesavers,” said Brett Williamson OAM, chief executive officer of Surf Life Saving Australia. “Beach safety is relevant to everyone. Surf life saving clubs have previously had to rely on their own fundraising efforts for this level of equipment, so we are hugely appreciative of the ongoing support Nikon provides at both a national and grassroots level.”

The lightweight entry-level D3100, which went on sale in September 2010, is equipped with Nikon’s new 14.2-megapixel CMOS image sensor, refined EXPEED 2 image processing system and Full (1080p) HD movie recording with full autofocus, guarantees to deliver exceptional high-definition images and video of superior quality, even for first time DSLR users.

To learn more about the D3100, click here.
To find out more on the Nikon/Surf Life Saving Partnership, click here.


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