My Nikon Life News


Announcing 7 new COOLPIX models and 2 Nikkor lenses

Nikon is pleased to announce the latest additions to the COOLPIX range and two new Nikkor lenses.



The 42x wide-angle zoom and large 3.2”, 921k-dot vari-angle LCD monitor provides greater flexibility to compose shots from various shooting positions. Share your images to your favourite social media sites using the optional WU-1a wireless mobile adapter.

For more information click here



Waterproof, shock-proof and cold-resistant, the COOLPIX AW110 is equipped with a 16 Megapixel Back-lit CMOS sensor, 5x Optical zoom and Full (1080p) HD video recording. Also featuring built-in Wi-Fi, GPS, electronic compass and barometer making it ideal for shooting in the outdoors.

For more information click here



Equipped with a 22x optical zoom, 18 Megapixel back-lit CMOS sensor and built-in Wi-Fi, you can easily share your photos and videos to your favourite social networking sites using the Wireless Mobile Adaptor Utility app from your smart device.

For more information click here



Featuring 18 Megapixels, 18x optical zoom, Full (1080p) HD video recording and a 3” high-definition OLED monitor all in a remarkably slim and stylish body.

For more information click here


Perfect for the whole family, the COOLPIX S31 can resist the shock of impact from a height of up to 1.2m and is waterproof for depths of up to 5m.

For more information click here


Featuring a 30x optical zoom for wide-angle 22.5 mm to super-telephoto 675 mm coverage, 16 Megapixels and Full (1080p) HD movie recording all in a stylish compact body.

For more information click here


Powered by AA batteries, the COOLPIX L27 features 16 Megapixels, 5 x optical zoom and HD (720p) video recording.

AF-S NIKKOR 18-35mm f/3.5-4.5G ED

This compact and highly versatile this wide-angle to medium telephoto zoom is ideal for a broad range of still and HD video shooting situations, from interiors and portraits to breathtaking landscapes.

For more information click here

AF-S NIKKOR 800mm f/5.6E FL ED VR

Featuring the longest focal length amongst AF Nikkor lenses, the high-performance, super-telephoto AF-S 800mm f/5.6E FL ED VR is perfect for capturing sporting events and wildlife.

For more information click here


New Limited Edition Nikon Merchandise Now Available!

Nikon is proud to announce the release of our new limited edition merchandise.

We are excited to release an exclusive summer inspired range of Nikon branded merchandise featuring prints from award winning photographers and Nikon Brand Ambassadors, Trent Mitchell and Kane Skennar.


See below for a sneek peak at just a few of the merchandise items guaranteed to keep you looking stylish at the beach or when you’re out and about this summer:

• I AM COMFY Beach Chair
• I AM COVERED Beach Umbrella
• I AM COVERED Beach Tent

Numbers are strictly limited, so make sure you order now while you can!

Click here to see the full merchandise range


AdNews Recognises Nikon as one of Best Cinema Ads of 2012

In 2011, the Nikon cinema ad achieved Google’s Top 10 most searched ads (the only technology ad to make the cut).
Over 12 months later and we are so proud to say it has hit the top of the charts again!

The Nikon cinema ad was acknowledged by AdNews as one of the best cinema ads of 2012:

“A magnificent commercial about the power of self-expression. You can’t help but feel a little clogged up watching this one in the darkness of the theatre, as the enchanting ‘Welcome Home Son’ by Radical Face leads the viewer through an emotional photographic journey. The 3D effects (created by Val Morgan and Park Roads) only heighten the intensity”.

We are so honoured, and hope you too have enjoyed the ‘emotional photographic journey’.

To see our cinema ad and the other AdNews top 10 cinema ads of 2012 click here.

Birdlife logo

Buy Any Nikon Monarch Binocular and Receive 12 Months Free Membership to Birdlife Australia

Nikon is the world leader in Sports Optics and is globally recognised for setting new standards in product design and performance. The unique strength of the Nikon brand is attributable to our unwavering commitment to quality, performance, technology and innovation. Nikon markets and distributes Riflescopes, Fieldscopes and Binoculars.

Purchase your Nikon Monarch Binoculars here

We are proud to partner with Birdlife to offer you this promotion.

If you have purchased a Nikon Monarch binocular, or any of the models from the higher families of the Nikon binocular range, between the dates of 1st November 2012 and 31st of January 2013, you are entitled to a complimentary 12 month membership to Birdlife Australia valued at $75.


As a member of My Nikon Life and Birdlife Australia you will receive:
• Quarterly My Nikon Life Magazine
• Quarterly Birdlife Australia magazine
• Membership of local branch and access to activities, newsletters, walks, tours and advice.

To redeem this offer and view the benefits of becoming a member of Birdlife Australia, please click on the link below. Please note you will need to upload a scan or photo of your purchase receipt.

redeem your Birdlife membership here

* Please note offer ends soon – 31st January 2013.


Announcing the new Nikon 1 J3

Nikon is pleased to announce the release the Nikon 1 J3 and Nikon 1 S1, the latest additions to our popular Nikon 1 series of advanced cameras with interchangeable lenses.


The Nikon 1 J3 and Nikon 1 S1 are faster than previous models, packed with intuitive features combined with 7 effects modes and is also compatible with the optional WU-1b Wireless Adaptor allowing photographers to instantly share their photos and videos to their favourite social networking sites.

Discover the new Nikon 1 J3 today

Also announced today are:

The 1 Nikkor 6.7-13mm f/3.5-5.6 VR


This ultra wide-angle lens offers a 100 degree angle of view and is perfect for dynamic landscapes.

Discover the expanded 1 Nikkor lens range today

The 1 Nikkor 10-100mm f/4-5.6 VR


Covering a broad range of focal lengths (equivalent to 27-270mm in 35mm format) from wide-angle to telephoto and equipped with optical vibration reduction, the 1 Nikkor 10-100mm VR is perfect for when you’re on the move.

Discover the expanded 1 Nikkor lens range today

The WP-N2 Underwater housing


The compact and lightweight WP-N2 underwater housing transforms the Nikon 1 J3 (with 1 Nikkor 10-30mm f/3.5-5.6 VR) into a powerful waterproof and underwater camera. Featuring an easy-to-use layout with instant access to all menu buttons and Waterproof to a depth of 40m, you’ll be able to relive your adventures from the deep with the brilliant photos and HD videos only Nikon 1 can achieve.

Discover the WP-N2 underwater housing today



Equipped with a 16 megapixel back-lit CMOS sensor with a 12x optical zoom and built-in Wi-Fi® compatibility, photographers can instantly share photos and videos to their favourite social networking sites using the Wireless Mobile Adaptor Utility app off their smart device.

Discover the COOLPIX S6500 today



The stylishly slim S2700 features a 6x optical zoom covering of a broad range of focal lenghts and is packed with a variety of features to make it simple to capture all your memories.

Discover the new COOLPIX S2700 today

iF award logo

Nikon D4 and Nikon 1 Receive iF Product Design Award 2013

Nikon is pleased to announce that the Nikon D4 and the Nikon 1 system (which includes cameras, dedicated lenses, speedlight, and GPS unit) have both received the “iF Product Design Award” at the 2013 iF Design Awards.

The iF Design Award is a globally prestigious award sponsored by International Forum Design GmbH of Hanover Germany since 1953.

Each year, recipients of these prestigious awards are selected from worldwide industrial products exhibiting superior design. This year, 4,352 products from 51 countries were evaluated and the awards were presented to 1,410 products.

In selecting recipients, product aspects including quality of design, functionality, degree of innovation, universal design and brand value are considered for the product design award.

The Nikon D4 has also won the 2012-13 EISA Award for ‘Best Product – Professional Camera’. And the Nikon 1 has also received the 2012 Red Dot Award for ‘Product Design’ and the ‘Best of the Best’ award in the Entertainment, Technology and Cameras category.

For more information about D4 click here

For more information about Nikon 1 click here


New Coolpix S800c Firmware Update Now Available

Nikon would like to advise, an additional firmware update for the Coolpix S800c (v1.2) is now available.

Download this firmware update here

The following issues have now been resolved in the latest firmware update:

• Position information attached to images by the GPS function.
• Incorrect date and time recorded with images captured before the playback mode icon is displayed after the camera is turned on.

For help or more information, please contact –


Nikon Partners with Tropfest to create the new DSLR Category

Recognising the escalating usage and sophistication of DSLR technology, Tropfest has announced the introduction of a new category for films shot entirely on DSLR: the Nikon DSLR Film Category.

Entrants will get the opportunity to showcase the immense range of capabilities and versatility of video recording on DSLRs. Filmmakers, whether emerging or established, will also get a new, accessible outlet to express their creative vision.

Filmmaking is no longer only for those with a foot in the industry’s door. DSLR cameras are fast becoming the most popular way for emerging and established filmmakers to shoot films and TV shows. 40 per cent of entries submitted into Tropfest 2013 so far (as of 21st December 2012) have been shot using a DSLR camera.

Hollywood heavyhitters are now using DSLR cameras to make high-quality productions. Originally used almost exclusively as crash cams, TV shows like the award-winning US drama Dexter have started to use Nikon’s new D800 and D4 DSLR cameras to shoot entire scenes. Testament to the technology, versatility and output quality of these cameras.

The 2002 Tropfest Australia winner for Best Comedy now shoots the TV series exclusively on HDSLRs. US sitcom Wilfred started out as a Tropfest contender before being adapted for television by SBS and remade for American audiences. Director Randall Einhorn felt the Nikon
D800’s performance in low-light, as well as dynamic range set it apart from any other SLRs previously used by the production team.


The winner of the Nikon DSLR Film Category will receive a brand new Nikon D600 and $3000 RRP worth of lenses and accessories, and will also be eligible for selection as an Official Finalist for Tropfest 2013.

The Tropfest 2013 winner will receive a Nikon D800 and $2000 RRP worth of lenses and accessories; tools for future cinematic endeavours.

Sixteen finalists will have their work screened to a massive audience including industry insiders on Sunday, 17 February 2013. Held at The Domain in Sydney, the event will be screened live to locations all over Australia.

Get creative over the holidays and submit your entries before January 3, 2013. For information on how you can enter Click here.

For more information about D600 click here

For more information about D800 click here


Christmas Gift Guide

Christmas is almost here, and with just over a week to go, we’ve made it easy to find that perfect last minute gift for the photographer in your life. Or maybe you need a bit of help to finish your Christmas wish list.

Whatever level of photographer you are, make this Christmas really special with a gift that will give you memories to last a lifetime.


You can look through our Christmas Gift Guide just by clicking the link below:

Check out our Christmas Gift Guide today

Merry Christmas from all of us at My Nikon Life.


I AM EXPERIENCING LIFE Competition Winner Announced

Thanks to everyone who took part in our “I AM Experiencing Life” photo competition. With close to 900 entries, we’re pleased to announce our winners. Congrats to Debbie Oliver for taking home the big prize with this shot!

experiencing life

Check out the remaining 7 prize-winning shots via the link below,they’ll be sharing in over $3,000 worth of experience vouchers from Red Balloon.

View the winning images here


D4 Firmware update available


Improve the focus accuracy when using Nikkor lenses with a maximum aperture of f/4 and a 2x teleconverter on your D4!

Download the latest D4 firmware today


75 Million Nikkor Lenses Worldwide


We are delighted to announce yet another milestone in the total production of our ever popular Nikkor lenses*, as Nikon recently reached seventy-five million this November!

Nikkor lenses incorporate cutting edge optical technology such as Optical Vibration Reduction (VR), Silent Wave Motor (SWM), Extra-low Dispersion (ED) Glass and Nano Crystal Coat (N) to deliver unsurpassed imaging performance.

Check out the latest in the Nikkor line-up today

*Interchangeable lenses for Nikon SLR cameras and Nikon 1 advanced cameras